Writing a business proposal: What’s it all about?
Writing a business proposal is all about making the sale. You might be selling a product or service or your ability to complete a project. I’ve noticed when you search on the web for help with how to write a business proposal you are often steered towards information on how to write a business plan. Do not mix up the two! Business plans cover your overall strategic plan and business viability. On the other hand, writing a successful business proposal is about convincing someone to spend money on your wares or services.
We’ve pulled together some of the best presentations on writing a business proposal from around the web. Some are pulled from professional business proposal development classes and other from some of the top business schools in the country (Yale, anyone?) All of these presentations are useful in that they get straight to the point, highlighting the key elements of what makes an effective business proposal. Grab a pen and take notes from these free business proposal writing lessons.
Success tips for how to write winning business proposals:
Use business proposals to win new clients:
In this document, a UK local government provides a handy resource to business owners on how to present a business proposal. It’s a very thorough guide, that asks critical questions. If you can answer these, you will have a very strong proposal.
Techniques in preparing a successful business proposal:
This presentation, from New York City’s Small Business Services offices gives a concise but thorought overview of how the government RFP (request for proposals) process works and how businesses can successfully compete for government contracts.
Proposal writing strategies:
This presentation is also geared towards businesses seeking government contracts.
http://www.sbtdc.org/events/opportunities/2008/ppt/Proposal Writing Strategies.ppt
How to prepare a business proposal for potential investors:
This guide, from New Jersey’s Small Business Development Center, is a comprehensive overview of how businesses can put together proposals for investors (e.g. equity investors, angel investors, etc.). It include the business proposal format to use when courting investors. This is a great resource for startups!
Once you’ve had a chance to view these presentations, take some action! If you forget one of the key points or what should be included in a good business proposal, just bookmark this page and come back. If you think this proposal would be useful to others in your circle, feel free to share it!