http://grantspace.org/tools/multimedia/webinars/storytelling-for-fundraising-success-2012-08-02 Everyone loves a powerful and inspiring story, and your donors and potential donors are no exceptions. Of course, each nonprofit has many stories to share. But how can you best feature those stories to connect with your donors in your printed and online materials? Dalya Massachi, author of Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact, will help you identify essential components of great stories. You will learn how to gather them and shape your stories for maximum use in your materials. Dalya Massachi specializes in helping community-minded professionals advance their work through outstanding written materials – online and offline. Dalya has worked with nonprofits for 20 years, as a trainer, writing coach, grantwriter, executive director, journalist, editor, and organizer. Recorded on August 2, 2012
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